As executive chairman, Simon turned around a loss-making former Unilever business to become one of the UK’s largest franchise companies, with 12 individual franchise systems, over 800 franchisees and operations in 14 countries. Prior to this, he was a director of a leading City institution providing corporate finance services to entrepreneurial businesses, leading the fastest, largest IPO onto Ofex (now PLUS markets) and helping to raise over £30 million for his clients.
Simon has also served as a British diplomat in Japan, the FSU and Latin America, before becoming head of the Foreign Office’s internal Management Consultancy Unit. In 1999, he graduated with an MBA from London’s CASS Business School, where he was then appointed as Visiting Lecturer in International Business Development, teaching business culture in Asia and leading an annual study tour to Japan. In 2001, he co-authored a professional textbook on starting up and running entrepreneurial businesses.